In the bottle
Enhance our transparency by sharing all steps in the supply chain.
OUR COMMITMENT
We want to increase the traceability of our products by investing in blockchain technology. We want to make every step in our process transparent, to renew and consolidate your trust in the excellence and superior quality of Monini products.
More transparency for our consumers
We are continuing to invest in managing the safety and traceability of our products. The aim? To ensure each consumer can source full details of our olive oil’s journey, simply by scanning a QR code on the bottle.
100% Made in Italy, etico e sostenibile
Our labels will also become windows onto production and processing methods, bringing transparency to our ethical standards and our commitment to environmental sustainability.
Blockchain security
We will enhance the traceability of our products through blockchain technology The inalterability of information guaranteed by this technology is a key element for the operators in our supply chain and for our consumers, with whom we aim to build an increasingly solid relationship, grounded in 100 years of trust.
Today
Today
Product traceability of Selezione Italiana products
TOMORROW
TOMORROW
Blockchain traceability of 100% Italian products and some EU products
Before reaching our table, each food product goes through different steps, from production, processing to distribution. Tracing its journey boosts chain efficiency, with the optimisation of data and information.
When we buy a product, we are increasingly discerning as to its provenance and characteristics. For edible oils, for instance, labels are key to identifying the differences between products (virgin, extra virgin, etc.) and their origins (regional, national, European, etc.), especially when there is a preference for Italian-made products.
Digital technologies enable agri-food companies to reduce times and costs*, while also helping consumers to make safe choices. The FAO describes Blockchain as a unique opportunity for the agricultural sector, with three important benefits: an open digital ledger, improved transparency throughout the supply chain and increased ease of data recovery in critical health situations**.
*Smart AGriFood Observatory (2019) – Digital technology takes the field, but the game is all about the supply chain (“Il digitale scende in campo, ma la partita è la filiera”).
** FAO (2018) – Emerging Opportunities for the Application of Blockchain in the Agri-food Industry.
