Implement and spread a modern and sustainable olive farming model. Our target for 2030 is to plant 1 million olive trees in Italy, cultivated in an organic or integrated system, using innovative agricultural techniques and precision irrigation systems to establish a virtuous circular system for biodiversity and protect local health.

Excessive CO₂ emissions continue to put a strain on the planet, and it’s our duty to make changes to help reduce them as much as we can.

Preserving biodiversity is a priority: we want to plot a course towards integrated and organic farming that is safe and in harmony with the environment.

Water is a precious and finite resource. We want to consume less and use it better, without undermining the production of a high quality extra virgin olive oil.

We want to transform 100% of by-products into primary and secondary materials, to maximise yield and achieve the greatest possible value, in line with the concept of circular economy.

Reducing the impact of logistics and using sustainable materials, in shipment and packaging phases too, is a fundamental step on the path towards sustainability.